Kelly Slater Buys Firewire Surfboards
Howdy blog readers,
For those of you who haven’t been keeping up with the surf industry, word just got out that Kelly Slater plans on purchasing a serious stake in the surfboard company, Firewire. At 42 Kelly Slater has been crowned ASP World Tour Champion for a record 11 times. He's been on the world tour since 1990, and is still competing at the highest level. Kelly has already placed himself in surfing history and is a true legend of the sport. His plan is to turn Firewire into an eco-friendly surfboard company, bringing together best shapers in the world. Although, because Kelly bought a majority share, there’s no payday for current shareholders and their shares are now diluted.
In an interview with Stab Mag Kelly was asked about his recent purchase where he stated,
“It’s nothing definite until it’s finished and it’s a work in progress. But surfboards are a tricky business. There’s a certain irony to all of our environmental talk and chemical walk. That’s not to point fingers at anyone but myself. I just think it’s time to do something about my residue that’s built up.”
Producing the best quality boards will only make up a part of the legacy he aims to leave on surfing. Kelly plans on reducing the company's carbon footprint, while still producing the best surfboards in the world. Another drastic change is to change the logo.
Kelly was one of the first and early ambassadors of the action camera GoPro. He was one of the driving forces that helped the brand achieve such great success. Historically in the surfing world, everything that Kelly Slater has endorsed, has become a huge success. When you sign up Kelly, your signing up for the best marketing figure in the sport. This is also newsworthy because Kelly doesn’t just sign with any company. He's always been much more than just a surfer. Kelly’s focus on changing the surf industry to be more sustainable is getting clearer every day. He wants to leave a new mark on surfing for the greater good.
Kelly was one of the first and early ambassadors of the action camera GoPro. He was one of the driving forces that helped the brand achieve such great success. Historically in the surfing world, everything that Kelly Slater has endorsed, has become a huge success. When you sign up Kelly, your signing up for the best marketing figure in the sport. This is also newsworthy because Kelly doesn’t just sign with any company. He's always been much more than just a surfer. Kelly’s focus on changing the surf industry to be more sustainable is getting clearer every day. He wants to leave a new mark on surfing for the greater good.
Kelly tells Stab Mag, ““Work wise… I’d love to create an impact on the industry in a positive direction”.
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